Arkansas Internet Businesses Need Focus

Business on the internet takes many forms. Some you might have thought of or run across and many I suspect you haven’t. Additionally, new ideas are formed every day. The internet ebbs and flows and grows at an enormous rate.

The internet is, among other things, a place, or the place people go to find out things. We’ve all heard the phrase “google it.” Google is a search engine, one of many, but by far the largest. What is a search engine? It’s essentially a large database. And when we go to Google and type in some words we are “querying” the database – essentially, asking a question, just like we used to do with the magic eight ball – Will I be successful in business? Yes, No, Maybe, highly unlikely, likely or whatever.

The magic eight ball only had a few possible answers. That was all that was in its database.

Google has a vast database and is not one dimensional – meaning it can answer with more complex answers than single syllables or words.

For us to be successful on the internet we have to understand what this whole “googling” process is about. When you google you are asking a question. Some say “white wedding shoes” and some say, “shoes wedding”. Some say, “where can I buy wedding shoes?” But they are all asking the same question and it’s google’s job to answer their question. This involves a very complex algorythym where google evaluates the question and responds with the closest matches.

We know what we are doing when we query google, but often I think business owners miss this point when engineering their websites. They tend to think in terms of making things pretty – just like they do in a brick and mortar store. And we also tend to think that loud and flashy gets us some milage. This might be true on an aisle competing against lots of other widgets, but on the internet what we are really competing against is how we come off in the search engine results pages.
This is a very important point. If you want to get your site up and your business going, quit choosing colors for your site and making high end graphics and start focusing on google. Let me show you why I say google instead of search engines. There are other search engines. But out of them all google gets the majority of all searches. Do well in google first. Then if you want to shift your attention to other market shares to dominate them, great. But the name of the game for Arkansas internet businesses is dominating google.