Using Technorati For Internet Marketing

Technorati is a great way to boost your site higher in the search engines and snag some traffic from Technorati itself. If you haven't ever checked it out you really should take some time and see what it's all about. This service is an index/bookmarking site which focuses on blogs. So if you blog (which you really should be doing) you can claim your blog on Technorati. This will allow you to create a profile, and add links to each of your blogs. If you want to see mine as an example you can click on my Technorati Profile to check it out.

Technorati rates and ranks a blog based on how many blogs link to your blog. So to gain a better ranking, the following two important things need to be considered:

1.Having more than one link from a single blog to yours will not make much difference. You need to participate in guest posts and post comments on different blogs. Your link should be among the links within regular posts.

2. Only links created within the last 180 days are counted. You cannot rest on your laurels or your ranking will start to sink.

Technorati classifies its blog postings by assigning tags to each one. For instance, all posts related to the keyword phrase 'attention' can be viewed at technorati.com/tags/attention. Technorati has its own special language code for tagging posts. If you have WordPress, several plug-ins that create Technorati tags are available. However, you probably shouldn't display the tags right on your website, since it offers the reader a chance to become distracted and wander away from your site. Technorati's content comes from your RSS feed, so it's really only imperative that the tags are found there. Try AutoMeta for a quality WordPress plug-in.

If there is a two-word tag such as, 'attention age', one will not have to list all of the permutations. These posts will be listed by Technorati under 'attention age', 'attentionage', 'attention', and 'age', automatically.

In addition to any tags that you explicitly add to your pots, Technorati will also use the categories you post was associated with as tags.

You must alert Technorati once you have posted comments on a blog. To do this you have to ping Technorati, unless you are employing a service such as Ping-o-matic which does it for you. If you have to do it yourself, put rpc.technorati.com/rpc/ping among the sites your blogging software contacts. When using WordPress, this is accomplished by entering the information into Options > Writing > Update Services.

Technorati also serves as a social network bookmarking site with a whole lot more included in the package. List your blog sites here and get your authority rating. The biggest draw that I see with this social bookmarking site, is the tab in the upper right hand corner called "Blogger Central". Find out what's percolating in blogs today, the top tags or keywords, the rising links of the day, top blogs, and top favorited blogs by members at Technorati. From Blogger central you can access the Technorati tools, plug ins, widgets, and applications. The top most one hundred blogs run from an authority given by Technorati of 27,000 to 2,500, this is an attainable goal when focused. The widgets to place on your blog or site are a top searches widget, top tags widget, and link count widget, which displays the number of links to your site, in real time, updated live for all your site visitors. With the Technorati widgets chart, enter any term to see how many blogs have used that term in the past week to the past year.