Arkansas Internet Marketing | On Page SEO

Successful internet marketing has many facets. Some are things we can control from our websites, while others are more or less out of our control, though we can influence them greatly. On page seo is the former, allowing us to hone in on areas that need improvement at our site. We can always stand to improve things. Don't get me wrong; I'm not saying we should forever be revamping our site and never get on to more important things like making money. In fact, I've written about this very topic before on this blog, stating that Arkansas internet marketers lack focus in terms of building businesses. They far too often get bogged down with color choices and the like.

But, once we have a working business, we would be foolish to stop paying attention, stop gathering or evaluating statistics, stop testing and stop improving our site. After all, if' I'm making money successfully online, don't I want to try and make more? I do!

If you do too, here are some things you should pay attention to on your site that are straight up on page seo:

• Title Tags are a must
• Keywords can't hurt
• Descriptions are a must
• Link architecture
• Use your keywords in your copy
• Anchor text
• Alt Tags
• Image optimization
• Don't use java for links that matter or flash
  
• Use nofollow on links that don't matter to save link juice
• Don't use duplicate content
• Find out what that really means!

That's not everything, but it's a good start. Basically you want to look at your site through the eyes of your visitors and through the eyes of a spider. We have to give them both what they want if we want to be successful.

Happy marketing!

Arkansas internet marketing consulting and private coaching is available.

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Arkansas SEO

I heard Jeff Johnson say this recently, and it's true. It will also probably turn a few heads and drop a few jaws - SEO is sexy...

Really it is - it's the sizzle to internet marketing, but it isn't the steak. And that was his point and mine. Search engine optimization is probably the smallest part of true marketing online. Sometimes we are just like teenagers running hither and yon after the latest gadget or gizmo for our website, when what really matters is are we getting first sufficient numbers of people to our site and are they buyers. In other words, bottom line - are we making any money. And if we are, can we make more?

But, all things having their place, this will be a post about seo itelf because Arkansas small businesses need to know about seo in order to succeed online.

For those who don't know, search engine optimization (seo) is comprised by the strategies we use on our actual website pages to be all that we can be for the search engines. Why? So they will give us some spider lovin'! Search engines send out small little computer programs called spiders (or robots or just bots) to scour the internet for new and interesting sites. Their job is to follow links on pages, copy all the information from web pages that it's been told to gather and to get it indexed in a database. Then, when common folks like you and me "google" something, we get the results of their hard labor in the forms of clickable links to pages that google "found" when we searched their database. We call it "googling" and we do it a lot!

When we focus on seo we are looking for the best way to position ourself so that the spiders not only know what they find on our site and index it correctly, but pick us when someone searches. That's how we get found on the internet and hopefully engage in meaningful business transactions.

Arkansas internet SEO services are something we provide. If instead of being "serviced" you prefer to do things yourself, we also offer private coaching, consulting and training.

Internet Marketing Arkansas Welcomes You

I wanted first to welcome everyone to this blog focused on the ins and outs of internet marketing in Arkansas. First let me introduce myself. My name is Carrie Gibson, and I actually live in Arkansas! I've been here for more than 10 years as a transplanted Texan by way of Montana. There are lots of other marketers aiming their sites at Arkansas businesses, hoping you will confer with them for your internet marketing consulting needs. But I've always been a firm believer in local businesses promoting each other, and hiring each other. Certainly I would love to consult for your business - I am in this to make money - but I also know there are other Arkansas based internet marketing consultants that also do fine jobs. My point being - lets keep business in Arkansas when we can and boost our economy.

In fact, that's the very point of this blog. Our economy is forcing people out of their jobs and to look for non-traditional means of supporting their families, paying bills and getting by.

Many small businesses are floundering. Many wonder if the internet is the yellow brick road. And unfortunately, many have already embarked on that journey only to discover that internet marketing is harder than they thought.

I've watched internet marketing grow for many years now, and I can tell you that one thing is a constant in this business and that is that it changes constantly! There was a time when you could throw up a website, submit to a few directories and maybe toss in a few meta tags. The mentality was that if you "build it they will come."

Unfortunately many still have this belief and soon discover that their dreams of wealth and ease just don't materialize. Others have given up hope altogether, walking away sadly shaking their heads.

To make matters worse many companies have taken advantage of those small and local businesses that attempt to get their businesses online. They have charged exorbitant amounts of money and many have paid it because they were at the mercy of these unscrupulous companies. The end result is that those who have made efforts and taken steps to have businesses online have quite frankly been ripped off and gotten nothing in return.

I understand your frustration. Isn't it enough that they charged us an arm and a leg for their services, you ask? But to get nothing for those efforts is devastating for some small businesses. I want you to know that you don't have to take that lying down. Let me show you how to redeem your site and efforts. Let me take the fear and guesswork out of this whole mysterious process called Internet Marketing.

Me and my team are well equipped to provide a myriad of services Arkansas businesses are in need of. If you find yourself in need of the following, please call or email us and we will arrange a meeting.

• Web design
• SEO (search engine optimization)
• Email marketing
• Banner advertising
• Link Campaign
• Article marketing/writing
• Copywriting
  
• Consulting
• Coaching
• Web Development
• Social marketing
• Bookmarking services
• Public Speaking
• Seminars
• Training

Give us a call or email today to discover the difference.